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The Work of Marketing: How to Transform & Align Marketing Teams to be Future-Oriented & Digital-Ready

Speakers: Willard van der Leest, Head of Digital Marketing & Media, Shell
Maxime Molenkamp, Strategy & Execution Team Lead, Marketing & Revenue Operations, Adyen
Menno van der Eijk, CMO, Beter Horen NL, Amplifon

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Session Length: 40 minutes

The Work of Marketing: How to Transform & Align Marketing Teams to be Future-Oriented & Digital-Ready
Willard van der Leest, Head of Digital Marketing & Media, Shell
Maxime Molenkamp, Strategy & Execution Team Lead, Marketing & Revenue Operations, Adyen
Menno van der Eijk, CMO, Beter Horen NL, Amplifon
Willard van der Leest, Head of Digital Marketing & Media, Shell
Maxime Molenkamp, Strategy & Execution Team Lead, Marketing & Revenue Operations, Adyen
Menno van der Eijk, CMO, Beter Horen NL, Amplifon
How to Build Conversations across Multiple Channels & Funnels that Keep You Closer to Your Customers?

Speakers: Paula Fong, Director, Growth Marketing, Booking.com
Abhishek Sharma, Senior Director, Product Management & Marketing, QIAGEN

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Session Length: 25 minutes

How to Build Conversations across Multiple Channels & Funnels that Keep You Closer to Your Customers?
Paula Fong, Director, Growth Marketing, Booking.com
Abhishek Sharma, Senior Director, Product Management & Marketing, QIAGEN
Paula Fong, Director, Growth Marketing, Booking.com
Abhishek Sharma, Senior Director, Product Management & Marketing, QIAGEN
Streamlining & Automating Marketing Processes for Efficiency and Growth

Speakers: Alex Bloemendal, Director, MarTech, Zeeman
Joana Tene, Director, Global MarTech, Capabilities & DCoE Operations, Whirlpool Corporation

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Session Length: 25 minutes

Streamlining & Automating Marketing Processes for Efficiency and Growth
Alex Bloemendal, Director, MarTech, Zeeman
Joana Tene, Director, Global MarTech, Capabilities & DCoE Operations, Whirlpool Corporation
Alex Bloemendal, Director, MarTech, Zeeman
Joana Tene, Director, Global MarTech, Capabilities & DCoE Operations, Whirlpool Corporation
Adapting MarTech Strategies to Regional Nuances to Streamline Marketing Ops

Speakers: Michelle Goderie, Chief Marketing Officer, EU Emerging Markets, Amazon
Lekshmi Sasidharan, Head of Products, Marketing Technology, Adevinta
Fabiënne Heikens, Product Marketing Manager, Worldline
Shruti Akkipeddi, E-Commerce Analytics & Insights, JDE Peets

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Session Length: 40 minutes

Adapting MarTech Strategies to Regional Nuances to Streamline Marketing Ops
Michelle Goderie, Chief Marketing Officer, EU Emerging Markets, Amazon
Lekshmi Sasidharan, Head of Products, Marketing Technology, Adevinta
Fabiënne Heikens, Product Marketing Manager, Worldline
Shruti Akkipeddi, E-Commerce Analytics & Insights, JDE Peets
Michelle Goderie, Chief Marketing Officer, EU Emerging Markets, Amazon
Lekshmi Sasidharan, Head of Products, Marketing Technology, Adevinta
Fabiënne Heikens, Product Marketing Manager, Worldline
Shruti Akkipeddi, E-Commerce Analytics & Insights, JDE Peets
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