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From Segmentation to True Personalisation: Strategies for Delivering Individualised Experiences at Scale with Automation

Speakers: Monica Lerit, Marketing Lead, Mapúa-Arizona State University Programs, Mapúa University
Necy Santiago, Director, Customer Experience, AXA Philippines
Wence Wenceslao, Digital Hub Lead, Beauty & Wellbeing Southeast Asia, Unilever

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Session Length: 40 minutes

From Segmentation to True Personalisation: Strategies for Delivering Individualised Experiences at Scale with Automation
Monica Lerit, Marketing Lead, Mapúa-Arizona State University Programs, Mapúa University
Necy Santiago, Director, Customer Experience, AXA Philippines
Wence Wenceslao, Digital Hub Lead, Beauty & Wellbeing Southeast Asia, Unilever
Monica Lerit, Marketing Lead, Mapúa-Arizona State University Programs, Mapúa University
Necy Santiago, Director, Customer Experience, AXA Philippines
Wence Wenceslao, Digital Hub Lead, Beauty & Wellbeing Southeast Asia, Unilever
AI-Powered CRM: Revolutionising Customer Engagement and Retention

Speakers: Joseph Albette Buddahim, Chief Marketing Officer, Primer Group of Companies
Tinee Cruz, Senior Sales Director, Philippines, DoubleVerify

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Session Length: 30 minutes

AI-Powered CRM: Revolutionising Customer Engagement and Retention
Joseph Albette Buddahim, Chief Marketing Officer, Primer Group of Companies
Tinee Cruz, Senior Sales Director, Philippines, DoubleVerify
Joseph Albette Buddahim, Chief Marketing Officer, Primer Group of Companies
Tinee Cruz, Senior Sales Director, Philippines, DoubleVerify
The Ideal Customer Journey: Turning an Unknown Individual into a Loyal Brand Advocate

Speakers: Jan Clarizze Alberto, Head, Marketing & Corporate Communications & Center for Patient Experience, The Medical City South Luzon
Toni Pearl Romo, Customer Engagement Lead, General Motors Philippines
Cherry Mae Poblete, Asst. Director for Commercial Marketing, Newport World Resorts

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Session Length: 35 minutes

The Ideal Customer Journey: Turning an Unknown Individual into a Loyal Brand Advocate
Jan Clarizze Alberto, Head, Marketing & Corporate Communications & Center for Patient Experience, The Medical City South Luzon
Toni Pearl Romo, Customer Engagement Lead, General Motors Philippines
Cherry Mae Poblete, Asst. Director for Commercial Marketing, Newport World Resorts
Jan Clarizze Alberto, Head, Marketing & Corporate Communications & Center for Patient Experience, The Medical City South Luzon
Toni Pearl Romo, Customer Engagement Lead, General Motors Philippines
Cherry Mae Poblete, Asst. Director for Commercial Marketing, Newport World Resorts
Outsourcing Creativity: How to Leverage Influencer Marketing to Grow Revenue

Speakers: Rosebel Garcia, Head of Marketing & Commercial, Hertz Philippines
RG Orense, Head, Integrated Communications & Digital Advocacy, Globe Group
Raenald Renz De Jesus, Head of Marketing, Philippines, ShopBack
Isabel Falco, Country Chief Digital & Marketing Officer, L’OREAL Philippines
Brittany Kaw, Global Influencer Marketing Lead, Emma Sleep

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Session Length: 40 minutes

Outsourcing Creativity: How to Leverage Influencer Marketing to Grow Revenue
Rosebel Garcia, Head of Marketing & Commercial, Hertz Philippines
RG Orense, Head, Integrated Communications & Digital Advocacy, Globe Group
Raenald Renz De Jesus, Head of Marketing, Philippines, ShopBack
Isabel Falco, Country Chief Digital & Marketing Officer, L’OREAL Philippines
Brittany Kaw, Global Influencer Marketing Lead, Emma Sleep
Rosebel Garcia, Head of Marketing & Commercial, Hertz Philippines
RG Orense, Head, Integrated Communications & Digital Advocacy, Globe Group
Raenald Renz De Jesus, Head of Marketing, Philippines, ShopBack
Isabel Falco, Country Chief Digital & Marketing Officer, L’OREAL Philippines
Brittany Kaw, Global Influencer Marketing Lead, Emma Sleep
Navigating the MarTech Stack Amidst Chaos

Speakers: Bea Atienza, Director, Marketing, IBE, Colgate-Palmolive
Eiji Macasaet, Head of Client Partnerships, GrabAds
Lin Duan, Head of Events, The MarTech Summit Team @BEETc.

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Session Length: 30 minutes

Navigating the MarTech Stack Amidst Chaos
Bea Atienza, Director, Marketing, IBE, Colgate-Palmolive
Eiji Macasaet, Head of Client Partnerships, GrabAds
Lin Duan, Head of Events, The MarTech Summit Team @BEETc.
Bea Atienza, Director, Marketing, IBE, Colgate-Palmolive
Eiji Macasaet, Head of Client Partnerships, GrabAds
Lin Duan, Head of Events, The MarTech Summit Team @BEETc.
Unleashing Customer Growth with Generative AI

Speakers: Louise G. Sabariaga, Chief Marketing Officer, Accenture, Asia Pacific and Latin America

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Session Length: 30 minutes

Unleashing Customer Growth with Generative AI
Louise G. Sabariaga, Chief Marketing Officer, Accenture, Asia Pacific and Latin America
Louise G. Sabariaga, Chief Marketing Officer, Accenture, Asia Pacific and Latin America
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