Caitlin is a digital transformation and growth marketing professional with vast experience across Asia-Pacific, Europe and USA, specialising in digital marketing and e-commerce transformation in developed and growth markets. Skilled in building and delivering key capabilities for organisations – marketing and media transformation, customer experience, digital marketing, innovation and B2B/B2C/D2C e-commerce.

Currently at Abbott Laboratories as Head of Digital and Multichannel Customer Engagement, APAC, Caitlin drives digital excellence in marketing, e-commerce, analytics, and customer engagement. Previously, she has driven digital sales and marketing transformation at Philips, Sanofi, and Fonterra. Other brands she has worked with throughout the course of her career are GSK, MetLife, Mastercard, HSBC, HP, and Coca Cola, Heineken, and BAT.

Caitlin serves on a public board in the F&B sector to support digital business strategy, innovation and transformation, and volunteers in her spare time to mentor organisations dedicated to education, community development, and youth empowerment.

Neha Dadbhawala – MarTech, Institutional Banking Group at DBS Bank. She brings over 15 years of experience helping organisations build an operational & tech centre of excellence that is in service to the company’s long-term vision & strategy. Her true wheelhouse lies in undertaking MarTech transformations that help the team operationalize high impact capabilities into actions.

Patrick has over 15 years of experience across TV, AV and programmatic. Most recently launching innovative advertising solutions at ITV, helping advertisers to realize the value of their 1st party data, whilst delivering effective campaigns and marketing strategies for advertisers.