

Sonia Soon Deok Song
Head of Commercial Intelligence, East-West Seed
Sonia Soon Deok Song
Head of Commercial Intelligence, East-West Seed
Sonia Soon Deok, Head of Commercial Intelligence at East-West Seed, specialises in structuring and operationalizing intelligence processes, integrating them with technology, and building skilled teams to turn complex data into actionable insights. She focus on enhancing digital capabilities and improving commercial functions to transform customer engagement, enabling organizations to stay proactive, prepared, and ahead in their approach.