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Customer Experience | What's the Best Way to Delight Users at Every Touchpoint and Enhance the Customer Experience in the Digital Age?

Speakers: • Jessica Hall, Marketing Director, IDEO
• Sinem Soydar, Global Head of Digital & Social Media Strategy, Shell

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Session Length: 30 minutes

Customer Experience | What's the Best Way to Delight Users at Every Touchpoint and Enhance the Customer Experience in the Digital Age?
• Jessica Hall, Marketing Director, IDEO
• Sinem Soydar, Global Head of Digital & Social Media Strategy, Shell
• Jessica Hall, Marketing Director, IDEO
• Sinem Soydar, Global Head of Digital & Social Media Strategy, Shell
Digital Trust | Adapting to Regulatory Changes in APAC, How Have You Earned Your Customer’s Digital Trust Today

Speakers: • Nupur Tiwari, Senior Product Marketing Manager, Dell Technologies
• Kartina Sury, Asia Regional Leader, CXPA

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Session Length: 30 minutes

Digital Trust | Adapting to Regulatory Changes in APAC, How Have You Earned Your Customer’s Digital Trust Today
• Nupur Tiwari, Senior Product Marketing Manager, Dell Technologies
• Kartina Sury, Asia Regional Leader, CXPA
• Nupur Tiwari, Senior Product Marketing Manager, Dell Technologies
• Kartina Sury, Asia Regional Leader, CXPA
Customer Experience | Decoding Success: Metrics that Matter in Evaluating Combined Customer Experience (CX) & User Experience (UX) Strategies

Speakers: • Nicole Chin, Head of Marketing Technology, CRM & Product Growth, Mindvalley
• Bhayu Ravelli Arsyad, Head of SEA Market Research & Analytics Division, MAP Active
• Teeraphol Ambhai, Head of Search Experience, Bumrungrad International Hospital [Moderator]

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Session Length: 30 minutes

Customer Experience | Decoding Success: Metrics that Matter in Evaluating Combined Customer Experience (CX) & User Experience (UX) Strategies
• Nicole Chin, Head of Marketing Technology, CRM & Product Growth, Mindvalley
• Bhayu Ravelli Arsyad, Head of SEA Market Research & Analytics Division, MAP Active
• Teeraphol Ambhai, Head of Search Experience, Bumrungrad International Hospital [Moderator]
• Nicole Chin, Head of Marketing Technology, CRM & Product Growth, Mindvalley
• Bhayu Ravelli Arsyad, Head of SEA Market Research & Analytics Division, MAP Active
• Teeraphol Ambhai, Head of Search Experience, Bumrungrad International Hospital [Moderator]
Next-Level Customer Relationship Management: Personalisation in the Digital Era

Speakers: Sita Kalluri, Director, Marketing Optimization, Fitch Ratings
Catherine Collinge, Event Director, The MarTech Summit Team @ BEETc.

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Session Length: 30 minutes

Next-Level Customer Relationship Management: Personalisation in the Digital Era
Sita Kalluri, Director, Marketing Optimization, Fitch Ratings
Catherine Collinge, Event Director, The MarTech Summit Team @ BEETc.
Sita Kalluri, Director, Marketing Optimization, Fitch Ratings
Catherine Collinge, Event Director, The MarTech Summit Team @ BEETc.
The Work of Marketing: How to Transform & Align Marketing Teams to be Future-Oriented & Digital-Ready

Speakers: Mahbir Thukral, Global Innovation Activation Marketing Leader, IFF
Melissa Weston, Head of Marketing, Central Europe (DE, AT, CH, CZ, PL), Ticketmaster Deutschland
Dan Stewart, Director, Marketing, Shared Services & Operations, Oxford University Press
Teresa Rüskamp, Product Owner, MarTech, home24
David McFetridge, Marketing Technology Lead, Zenjob AG

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Session Length: 45 minutes

The Work of Marketing: How to Transform & Align Marketing Teams to be Future-Oriented & Digital-Ready
Mahbir Thukral, Global Innovation Activation Marketing Leader, IFF
Melissa Weston, Head of Marketing, Central Europe (DE, AT, CH, CZ, PL), Ticketmaster Deutschland
Dan Stewart, Director, Marketing, Shared Services & Operations, Oxford University Press
Teresa Rüskamp, Product Owner, MarTech, home24
David McFetridge, Marketing Technology Lead, Zenjob AG
Mahbir Thukral, Global Innovation Activation Marketing Leader, IFF
Melissa Weston, Head of Marketing, Central Europe (DE, AT, CH, CZ, PL), Ticketmaster Deutschland
Dan Stewart, Director, Marketing, Shared Services & Operations, Oxford University Press
Teresa Rüskamp, Product Owner, MarTech, home24
David McFetridge, Marketing Technology Lead, Zenjob AG
Decoding the Attribution Riddle: How Marketing Channels Get Their Report Cards

Speakers: Arun Kumar Krishnan, Head of Data & Analytics, Digital Marketing, Volkswagen
Michael Schlueter, Vice President, Marketing Tech, Data & Analytics, Springer Nature

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Session Length: 20 minutes

Decoding the Attribution Riddle: How Marketing Channels Get Their Report Cards
Arun Kumar Krishnan, Head of Data & Analytics, Digital Marketing, Volkswagen
Michael Schlueter, Vice President, Marketing Tech, Data & Analytics, Springer Nature
Arun Kumar Krishnan, Head of Data & Analytics, Digital Marketing, Volkswagen
Michael Schlueter, Vice President, Marketing Tech, Data & Analytics, Springer Nature
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